In the seventies, General Motors had problems with salesdue to the oil crisis. Company’s gas-guzzling powertrains couldn’t compete with European and Asian imports and the company’s image was pretty much spoiled. To deal with this situation, GM developed a new brand in 1985 under the name Saturn Motors. The name was borrowed from the rocket which delivered the astronauts to the moon. The production of these vehicles started in the 90s and the main goal to achieve was to emulate the Japanese marketing strategies in order to compete in the American market. This strategy consisted of better reliability of the product, better quality control, as well as more control for the workers. The new brand started earning one award after another. In 1993 was the first profitable year for the company. By 1995 Saturn had produced their first million vehicles.
The Saturn Astra is roomy, nimble, comfortable, thrifty, affordable and versatile new compact car. The Saturn Astra is a company’s attempt to add some European flavor to the American car. The Astra’s interior sophistication, sharp styling and crisp handling made it stand out in the economy class. The Astra has a high-quality, well-designed interior, which is full of tasteful accents. Black finishes with chrome-ringed dials created a decent atmosphere. On the road, weighty steering and great suspension make it fun to drive. The acceleration is cacophonous and tepid. This car is priced right, its assembly is solid, it looks good, it’s made of high quality materials and its European manners make it fun-to-drive. So the Astra is a distinctive option, If you’re looking for a small sporty car.
Saturn built mundane, affordable cars that felt and looked just fine. Its midsize sedans are no exception. The company was moving upscale in terms of performance, style and features. The Saturn Aura is a groundwork of the company’s success. The Aura has a distinctly sporty design and performance. So with the Aura’s launch, Saturn finally has a real competitor. The Saturn Aura is built on the “Epsilon” platform, and has an unexpected amount of space inside of the cabin. This car has a lot of stuff to surprise buyers such as excellent design, nicely styled cabin with the right amount of wood trim and metallic accents. The Aura offers a fuel-efficient, powerful V-6, big interior space and attractive design for less money.
The Saturn Ion was launched by General Motors in 2003. It is built on the GM Delta platform. This car replaced the previously produced model Saturn S-Series. The Ion was produced in two sedan and coupe body styles. The coupe modification was called the Quad Coupe for the presence of a small doors at the back of the vehicle. An interesting feature of this car is its control panel located in the middle of the dashboard, instead of being behind the steering wheel. This model is among the highest performers in its class, so the Saturn Ion is a great pick for those who requires nice performance at an affordable price., the Saturn Ion production was stopped In March 2007, and the Saturn Astra has replaced it.
Saturn was competing in the small-car class for many years and now it steps into the most competitive and crowded mid-size-sedan segment with its L-Series. These vehicles can offer a rich list of equipment including traction control, a power driver’s seat, anti-lock brakes, power windows, cruise control, a CD player, and an air conditioner. Also, this model can offer a spacious cabin with decent interior. The seats’ material is soft and durable. It is impossible to find any ergonomic faults as everything seems to be in the right place. Well thought-out dashboard provides all the needed information and control buttons are located in order to provide an easy access while driving. So this car succeeds in all aspects: interior volume, fuel economy, trunk space, reliability and appearance are all remarkable for its class.
The Outlook is a seven-passenger, three-row SUV with attractive appearance, decent off-road performance and roomy interior. The Outlooks cabin offers near-minivan level of space, and average-size adults can easily fit even in the third row, unlikely the back rows of GM’s full-size SUVs, the Yukon and the Tahoe, even though these vehicles are similar in size. Thanks to great ride-and-handling balance, well-weighted steering, this SUV drives smaller than it actually is. The Outlook doesn’t feel clumsy, it is very agile and composed. You won’t feel any excessive body motions moving over the bumps. Another benefit of this crossover is the fact that it’s amazingly quiet even at speed. The Outlook is extremely competitive in interior space, feature content, driving dynamics and price, so no wonder it enjoys success among the drivers.
The Relay is a van that looks like the Buick Terraza because they are built on the same platform. They both are equipped with a V-6 engine, disc brakes, 17-inch wheels and seven-passenger cabin. Also, these vehicles offer StabiliTrak, Traction control and all-wheel drive. Unlike the Terraza, this vehicle chooses a more economical path with lower fuel consumption and a smaller amount of exhaust gases thrown into the atmosphere. The Relay’s basic configuration is surprisingly rich including remote keyless entry, power mirrors, stereo with six speakers and power door and window locks. The uplevel Relay offers rear HVAC controls, body-color door handles and a convenience package with floor mats, illuminated visor vanity, power rear windows as well as a theft-deterrent system. The Relay is a comfortable family van on any occasion.
The compact S-Series models are the Saturn’s first attempt to compete with well known imports such as the Honda Civic. But the first generation model didn’t enjoy a great success. The restyled model launched in 1997 was a deep breath of fresh air for the company, as its sales were much greater. The second generation was sold in a station wagon, coupe and sedan body styles. The S-Series is rarity being a small car offered in the station wagon body. All three versions were equipped with a 1.9-l engine with economical fuel consumption. There were two types of transmission to choose from: a four-speed automatic as an option and a standard five-speed manual. The latest refresh of the model was held in 2001 and in 2002, the production was discontinued.
The Saturn Sky is a good looking roadster that represents a new level of GM vehicle’s style and performance. Its sporty design is completed with multiple grille openings with chrome lines, faux hood vents and a rear undertray with backup light. The taillights and the headlights feature proliferating lenses. The basic configuration is rather rich, it includes power mirrors and windows, air conditioning, tilt steering wheel, remote keyless entry, front beverage holders, AM/FM radio with mp3 player. Optional equipment includes spoiler, steering wheel mounted audio controls, 7 speakers instead of 6 and leather upholstery. Everything inside is made of high quality materials and looks and feels rich. This vehicle is another great company’s achievement in terms of style and performance.
The Saturn Vue was called to save an entire division, adding a new gloss on the familiar sport-utility formula. This vehicle sticks to Saturn’s unusual styling template with its grille-free front fascia and narrow rectangular headlights. It’s no secret that Saturn’s showroom is filled with vehicles from Opel. The 2008 Vue is one of them. It is almost identical to Opel Antara. Borrowing the Antara’s European design, the Vue looks really elegant and attractive. The 2008 year model remains loyal to the previous model styling, but have five doors instead of three. Its interior is more elegant as well as more spacious. The Vue offers great driving dynamics and a great list of standard safety features and equipment including stability control system, airbags, Traction control, daytime running lamps, pedal release system and much more.